Privacy Policy for Very Mulberry

Privacy Policy

Introduction

This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our event ticket shop, attend our events, or interact with our products and services. We are Habitera Farms LLC, operating as Very Mulberry, located at 501 Hoffman Lane, Brentwood, CA 94513. As the data controller, we are responsible for your personal information.

Please read this policy carefully. By using our services, you agree to the practices outlined below. For questions, contact us at hello@verymulberry.com.

Personal Information We Collect

We collect personal data when you book tickets or purchase related products and services. This may include:

  • Your name, email, phone number, and physical address
  • Payment details (processed securely by Square)
  • Information you provide when booking on behalf of others

By providing information about others, you confirm you have obtained their consent and informed them of this policy.

All information you provide must be accurate and up to date. If we detect fraud or false information, we reserve the right to log and report it.

You can browse our event shop without submitting personal data. However, we may still collect certain information automatically (see below).

If you contact us by email, phone, or post, we may keep a record of the communication.

Information Collected Automatically

When you visit our website, we (or authorized third parties) may automatically collect technical data such as:

  • Device and browser type
  • Operating system and settings (e.g., time zone, language)
  • IP address and geolocation
  • Browsing behavior and site usage statistics

This data is gathered through cookies and similar technologies. See our Cookies section below for more details.

We may also allow third-party advertisers or analytics services to collect anonymous data to display relevant ads or improve our services.

Marketing Communications

If you opt in to receive marketing updates, we may send you emails including:

  • Newsletters and promotions
  • Blog updates and seasonal announcements
  • Event notifications and surveys

You can opt out at any time by clicking "Unsubscribe" in any email, through the Profile section, or by contacting us at hello@verymulberry.com. Please allow up to 5 business days for changes to take effect. We will retain your information for marketing unless/until you unsubscribe.

Legal Basis for Processing

We process your data to:

  • Fulfill ticket purchases and deliver associated services
  • Communicate event details or updates
  • Handle customer service inquiries, complaints, or disputes

We may also process your data for our legitimate business interests, including:

  • Enforcing agreements
  • Legal compliance (e.g., fraud prevention, recordkeeping)
  • Auditing and improving our services

Sharing Your Data

We may share your information with trusted third parties who help us operate our business, including:

  • Payment processors and ticketing platforms
  • IT and hosting providers
  • Marketing platforms and email tools
  • Legal, audit, or regulatory partners

We may also share your data in the event of a business transaction, such as a merger, acquisition, or asset sale.

In rare cases, we may disclose your data to comply with applicable laws or to protect the safety or rights of others.

Cookies

Cookies are small text files stored on your device to enhance your browsing experience. We use cookies to:

  • Recognize returning visitors
  • Customize your preferences
  • Analyze website usage through tools like Google Analytics

You can manage your cookie settings in your browser. However, disabling cookies may affect the functionality of our ticketing system.

Google Analytics uses persistent cookies to collect anonymized usage data. You can opt out by disabling these cookies in your browser settings.

Security

We use secure servers, SSL encryption, and organizational measures to protect your data from unauthorized access, alteration, or loss. If you create an account or receive login credentials, please keep your password confidential.

Your Rights

As a California resident, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Opt out of marketing communications

To exercise any of these rights, email hello@verymulberry.com. We may charge a fee if your request is repetitive, excessive, or unfounded.

For more information about your rights under California privacy law (CCPA/CPRA), visit https://oag.ca.gov/privacy/ccpa.

External Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of third-party sites. Please review their privacy policies separately.

Data Retention

  • If you register or book with us, we retain your data until you request deletion.
  • For marketing purposes, we retain your data until you opt out.
  • If you contact us, we keep your data for up to 6 months for follow-up.

Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page, and we encourage you to review the policy periodically. Continued use of our site means you accept any changes.

Governing Law

This policy is governed by the laws of the State of California, United States. Any disputes shall be resolved in the courts located in California.